{"id":817,"date":"2025-10-23T10:48:09","date_gmt":"2025-10-23T03:48:09","guid":{"rendered":"https:\/\/oohinvestment.com\/?p=817"},"modified":"2025-10-23T10:59:17","modified_gmt":"2025-10-23T03:59:17","slug":"doanh-thu-ooh-vn-va-su-chuyen-dich-sang-dooh-2","status":"publish","type":"post","link":"https:\/\/oohinvestment.com\/vi\/doanh-thu-ooh-vn-va-su-chuyen-dich-sang-dooh-2\/","title":{"rendered":"Doanh thu OOH Vi\u1ec7t Nam: T\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng v\u00e0 s\u1ef1 chuy\u1ec3n d\u1ecbch sang Digital OOH (DOOH) chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng"},"content":{"rendered":"<div>\n<p>Trong 3 n\u0103m g\u1ea7n \u0111\u00e2y, doanh thu c\u1ee7a c\u00e1c c\u00f4ng ty OOH t\u1ea1i Vi\u1ec7t Nam ghi nh\u1eadn t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p (CAGR) 15.8%, ph\u1ea3n \u00e1nh \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd c\u1ee7a ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi.<\/p>\n<p>\u2b50 \u00a0OOH \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd<br \/>\nT\u1ef7 tr\u1ecdng doanh thu t\u1eeb m\u00f4 h\u00ecnh Thu\u1ea7n DOOH \u0111ang t\u0103ng nhanh, chi\u1ebfm h\u01a1n 60% to\u00e0n th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o, cho th\u1ea5y s\u1ef1 gia t\u0103ng chi ti\u00eau c\u1ee7a c\u00e1c nh\u00e3n h\u00e0ng v\u00e0o\u00a0 qu\u1ea3ng c\u00e1o c\u00f4ng ngh\u1ec7, k\u00e8m v\u1edbi kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng th\u1ef1c t\u1ebf<\/p>\n<p>\ud83d\udcc8 \u00a0Trong b\u00e1o c\u00e1o \u201cTo\u00e0n c\u1ea3nh ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi Vi\u1ec7t Nam v\u00e0 xu h\u01b0\u1edbng \u0111\u1ea7u t\u01b0 2025\u201d, OIP, c\u00f9ng ngu\u1ed3n d\u1eef li\u1ec7u c\u1ee7a top 50 c\u00f4ng ty qu\u1ea3ng c\u00e1o \u0111\u1ea7u ng\u00e0nh t\u1ea1i Vi\u1ec7t Nam, s\u1ebd cung c\u1ea5p cho \u0111\u1ed9c gi\u1ea3 nh\u1eefng g\u00f3c nh\u00ecn v\u1ec1 t\u00e0i ch\u00ednh, g\u1ed3m:<\/p>\n<ul>\n<li>Doanh thu &amp; l\u1ee3i nhu\u1eadn c\u1ee7a c\u00e1c doanh nghi\u1ec7p OOH h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, so s\u00e1nh theo m\u00f4 h\u00ecnh v\u1eadn h\u00e0nh<\/li>\n<li>Ph\u00e2n t\u00edch bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p v\u00e0 l\u1ee3i nhu\u1eadn r\u00f2ng gi\u1eefa c\u00e1c nh\u00f3m doanh nghi\u1ec7p<\/li>\n<li>Xu h\u01b0\u1edbng d\u1ecbch chuy\u1ec3n v\u1ed1n \u0111\u1ea7u t\u01b0 trong ng\u00e0nh OOH giai \u0111o\u1ea1n 2025\u20132027: \u0111\u00e2u l\u00e0 khu v\u1ef1c v\u00e0 m\u00f4 h\u00ecnh \u0111ang h\u1ea5p d\u1eabn nh\u00e0 \u0111\u1ea7u t\u01b0 nh\u1ea5t<\/li>\n<\/ul>\n<p>B\u1ee9c h\u00ecnh tr\u00ean \u0111\u00e2y l\u00e0 m\u1ed9t l\u00e1t c\u1eaft nh\u1ecf v\u1ec1 doanh thu c\u1ee7a c\u00e1c c\u00f4ng ty \u2013 cho th\u1ea5y qu\u1ef9 \u0111\u1ea1o t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng c\u1ee7a doanh thu OOH trong 3 n\u0103m g\u1ea7n nh\u1ea5t.<\/p>\n<p><strong>Li\u00ean h\u1ec7 OIP \u0111\u1ec3 \u0111\u0103ng k\u00fd s\u1edbm v\u00e0 nh\u1eadn \u01b0u \u0111\u00e3i pre-order ngay!<\/strong><\/p>\n<\/div>\n<div><strong>\ud83d\udce7 Email:<\/strong>\u00a0nhu.phu@shojiki.vn or nhu.phu@oohinvestment.com<br \/>\n<strong>\ud83d\udcde Hotline:<\/strong>\u00a0(+84) 926 263 079 \u2013 Ms. Nh\u01b0 (Vicky)<br \/>\n<strong>\ud83c\udf10 Website:\u00a0<\/strong><a href=\"https:\/\/oohinvestment.com\/\">oohinvestment.com<\/a><\/div>\n<div><\/div>\n<div class=\"blog-share text-center\">\n<div class=\"social-icons share-icons share-row relative\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Trong 3 n\u0103m g\u1ea7n \u0111\u00e2y, doanh thu c\u1ee7a c\u00e1c c\u00f4ng ty OOH t\u1ea1i Vi\u1ec7t Nam ghi nh\u1eadn t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p (CAGR) 15.8%, ph\u1ea3n \u00e1nh \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd c\u1ee7a ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi. \u2b50 \u00a0OOH \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd T\u1ef7 tr\u1ecdng doanh thu t\u1eeb m\u00f4 h\u00ecnh Thu\u1ea7n DOOH \u0111ang t\u0103ng&#8230;<\/p>\n","protected":false},"author":2,"featured_media":802,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-vi"],"_links":{"self":[{"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/posts\/817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/comments?post=817"}],"version-history":[{"count":3,"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/posts\/817\/revisions"}],"predecessor-version":[{"id":821,"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/posts\/817\/revisions\/821"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/media\/802"}],"wp:attachment":[{"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/media?parent=817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/categories?post=817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/tags?post=817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}