{"id":848,"date":"2025-12-05T14:50:37","date_gmt":"2025-12-05T07:50:37","guid":{"rendered":"https:\/\/oohinvestment.com\/?p=848"},"modified":"2025-12-05T14:50:37","modified_gmt":"2025-12-05T07:50:37","slug":"cach-thuc-giup-doanh-nghiep-ooh-viet-nam-gia-tang-kha-nang-goi-von","status":"publish","type":"post","link":"https:\/\/oohinvestment.com\/vi\/cach-thuc-giup-doanh-nghiep-ooh-viet-nam-gia-tang-kha-nang-goi-von\/","title":{"rendered":"C\u00e1ch th\u1ee9c gi\u00fap doanh nghi\u1ec7p OOH Vi\u1ec7t Nam gia t\u0103ng kh\u1ea3 n\u0103ng g\u1ecdi v\u1ed1n"},"content":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi (OOH) Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng m\u1edbi. Theo nh\u1eadn \u0111\u1ecbnh c\u1ee7a OIP chi ti\u00eau cho OOH d\u1ef1 ki\u1ebfn t\u0103ng 8-10% m\u1ed7i n\u0103m, trong \u0111\u00f3 ph\u00e2n kh\u00fac m\u00e0n h\u00ecnh k\u1ef9 thu\u1eadt s\u1ed1 (DOOH) \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o t\u0103ng nhanh nh\u1ea5t nh\u1edd t\u1ed1c \u0111\u1ed9 \u0111\u00f4 th\u1ecb h\u00f3a v\u00e0 l\u01b0u l\u01b0\u1ee3ng giao th\u00f4ng cao t\u1ea1i H\u00e0 N\u1ed9i v\u00e0 TP.HCM.<\/span><\/p>\n

S\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c qu\u1ef9 \u0111\u1ea7u t\u01b0 khu v\u1ef1c, \u0111\u1eb7c bi\u1ec7t t\u1eeb Singapore v\u00e0 Hong Kong, \u0111ang t\u0103ng l\u00ean. Tuy nhi\u00ean, ph\u1ea7n l\u1edbn doanh nghi\u1ec7p OOH n\u1ed9i \u0111\u1ecba g\u1eb7p kh\u00f3 kh\u0103n khi b\u01b0\u1edbc v\u00e0o v\u00f2ng g\u1ecdi v\u1ed1n qu\u1ed1c t\u1ebf do ba th\u00e1ch th\u1ee9c l\u1edbn: thi\u1ebfu d\u1eef li\u1ec7u, thi\u1ebfu chu\u1ea9n h\u00f3a ph\u00e1p l\u00fd, t\u00e0i ch\u00ednh v\u00e0 ch\u1eadm chuy\u1ec3n \u0111\u1ed5i s\u1ed1.<\/span><\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 nh\u1ea5t \u0111\u1ebfn kh\u1ea3 n\u0103ng thuy\u1ebft ph\u1ee5c nh\u00e0 \u0111\u1ea7u t\u01b0.<\/span><\/p>\n

Minh b\u1ea1ch t\u00e0i ch\u00ednh v\u00e0 ph\u00e1p l\u00fd ch\u01b0a \u0111\u1ea1t chu\u1ea9n qu\u1ed1c t\u1ebf<\/b><\/h2>\n

Kh\u00e1c v\u1edbi c\u00e1c ng\u00e0nh c\u00f3 t\u00e0i s\u1ea3n t\u1eadp trung, OOH s\u1edf h\u1eefu c\u1ea5u tr\u00fac t\u00e0i s\u1ea3n ph\u00e2n t\u00e1n theo t\u1eebng v\u1ecb tr\u00ed. \u0110i\u1ec1u n\u00e0y khi\u1ebfn doanh nghi\u1ec7p ph\u1ea3i qu\u1ea3n l\u00fd h\u00e0ng tr\u0103m h\u1ee3p \u0111\u1ed3ng thu\u00ea \u0111\u1ecba \u0111i\u1ec3m v\u00e0 gi\u1ea5y ph\u00e9p qu\u1ea3ng c\u00e1o kh\u00e1c nhau.<\/span><\/p>\n

Thi\u1ebfu chu\u1ea9n h\u00f3a ph\u00e1p l\u00fd v\u00e0 t\u00e0i ch\u00ednh th\u01b0\u1eddng b\u1ecb k\u00e9o d\u00e0i th\u1eddi gian th\u1ea9m \u0111\u1ecbnh l\u00ean 1,5 – 2 l\u1ea7n so v\u1edbi b\u00ecnh th\u01b0\u1eddng.<\/span><\/p>\n

Trong qu\u00e1 tr\u00ecnh th\u1ea9m \u0111\u1ecbnh, nh\u00e0 \u0111\u1ea7u t\u01b0 y\u00eau c\u1ea7u xem to\u00e0n b\u1ed9 h\u1ed3 s\u01a1 t\u1eebng v\u1ecb tr\u00ed. Ch\u1ec9 c\u1ea7n m\u1ed9t m\u1eaft x\u00edch sai l\u1ec7ch, r\u1ee7i ro t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3. \u0110i\u1ec1u n\u00e0y khi\u1ebfn kh\u00f4ng \u00edt th\u01b0\u01a1ng v\u1ee5 ph\u1ea3i t\u1ea1m d\u1eebng ho\u1eb7c \u0111\u00e0m ph\u00e1n l\u1ea1i \u0111\u1ecbnh gi\u00e1.<\/span><\/p>\n

\u0110\u1ec3 c\u1ea3i thi\u1ec7n vi\u1ec7c n\u00e0y, OIP khuy\u1ebfn ngh\u1ecb c\u00e1c doanh nghi\u1ec7p d\u00e0nh ra 1 – 2 th\u00e1ng \u0111\u1ec3 ki\u1ec3m to\u00e1n l\u1ea1i s\u1ed1 li\u1ec7u, thi\u1ebft l\u1eadp b\u00e1o c\u00e1o t\u00e0i ch\u00ednh v\u00e0 k\u1ebft n\u1ed1i c\u00e1c con s\u1ed1 n\u00e0y v\u1edbi d\u1eef li\u1ec7u n\u1ed9i b\u1ed9 \u0111\u1ec3 gia t\u0103ng t\u00ednh minh b\u1ea1ch v\u00e0 r\u00f5 r\u00e0ng. T\u1eeb \u0111\u00f3, nh\u00e0 \u0111\u1ea7u t\u01b0 s\u1ebd gia t\u0103ng ni\u1ec1m tin v\u00e0o n\u0103ng l\u1ef1c c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

Ch\u1eadm chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong khi khu v\u1ef1c \u0111\u00e3 b\u1ee9t t\u1ed1c<\/b><\/h2>\n

OOH Vi\u1ec7t Nam v\u1eabn ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o b\u1ea3ng t\u0129nh truy\u1ec1n th\u1ed1ng. Trong khi \u0111\u00f3, c\u00e1c th\u1ecb tr\u01b0\u1eddng l\u00e2n c\u1eadn \u0111\u00e3 \u0111\u1ea1t m\u1ee9c s\u1ed1 h\u00f3a cao. Singapore v\u1edbi DOOH chi\u1ebfm g\u1ea7n 70% t\u1ed5ng chi ti\u00eau OOH (Magna Global 2024); Th\u00e1i Lan chi\u1ebfm 42% v\u00e0 Indonesia v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng DOOH \u0111\u1ea1t 18%\/n\u0103m.<\/span><\/p>\n

\u1ede Vi\u1ec7t Nam, t\u1ef7 l\u1ec7 n\u00e0y v\u1eabn th\u1ea5p h\u01a1n nhi\u1ec1u; nhi\u1ec1u tuy\u1ebfn \u0111\u01b0\u1eddng l\u1edbn c\u00f3 m\u00e0n h\u00ecnh LED nh\u01b0ng ch\u01b0a c\u00f3 chu\u1ea9n \u0111o l\u01b0\u1eddng v\u00e0 n\u1ed9i dung ch\u01b0a \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd t\u1eadp trung.<\/span><\/p>\n

Nh\u00e0 \u0111\u1ea7u t\u01b0 qu\u1ed1c t\u1ebf \u01b0u ti\u00ean t\u00e0i s\u1ea3n digital v\u00ec d\u1ec5 nh\u00e2n b\u1ea3n m\u00f4 h\u00ecnh, d\u1ec5 ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i d\u1eef li\u1ec7u th\u1eddi gian th\u1ef1c.<\/span><\/p>\n

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C\u00e1c qu\u1ea3ng c\u00e1o OOH t\u1ea1i trung t\u00e2m TP. HCM<\/figcaption><\/figure>\n

S\u1ef1 ch\u1eadm ch\u00e2n trong chuy\u1ec3n \u0111\u1ed5i s\u1ed1 khi\u1ebfn doanh nghi\u1ec7p kh\u00f3 ch\u1ee9ng minh ti\u1ec1m n\u0103ng m\u1edf r\u1ed9ng v\u00e0 bi\u00ean l\u1ee3i nhu\u1eadn d\u00e0i h\u1ea1n.<\/span><\/p>\n

\u0110\u1ee9ng tr\u01b0\u1edbc t\u01b0\u01a1ng lai nhi\u1ec1u c\u01a1 h\u1ed9i, \u0111\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111ang c\u00f3 ti\u1ec1m l\u1ef1c t\u00e0i ch\u00ednh, vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 kh\u00f4ng tr\u00e1nh kh\u1ecfi. V\u00e0 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i x\u1ea3y ra v\u1edbi \u0111\u1ed3ng v\u1ed1n t\u1ed1i \u01b0u nh\u1ea5t, doanh nghi\u1ec7p c\u1ea7n t\u00ecm hi\u1ec3u r\u00f5 tr\u01b0\u1edbc v\u1ec1 c\u00e1c c\u00f4ng ngh\u1ec7 l\u00f5i \u0111ang c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ch\u1ecdn ra ph\u01b0\u01a1ng ph\u00e1p c\u00f3 l\u1ee3i nh\u1ea5t cho m\u00ecnh.<\/span><\/p>\n

\u1ea2nh h\u01b0\u1edfng t\u1eeb vi\u1ec7c thi\u1ebfu minh b\u1ea1ch t\u00e0i ch\u00ednh v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/b><\/h2>\n

\u0110\u1ecbnh gi\u00e1 th\u1ea5p h\u01a1n k\u1ef3 v\u1ecdng: <\/b>do thi\u1ebfu d\u1eef li\u1ec7u v\u00e0 ph\u00e1p l\u00fd r\u1eddi r\u1ea1c, nh\u00e0 \u0111\u1ea7u t\u01b0 bu\u1ed9c ph\u1ea3i t\u00ednh r\u1ee7i ro cao h\u01a1n. Nhi\u1ec1u doanh nghi\u1ec7p cho bi\u1ebft m\u1ee9c \u0111\u1ecbnh gi\u00e1 \u0111\u01b0\u1ee3c \u0111\u1ec1 ngh\u1ecb th\u1ea5p h\u01a1n 20\u201340% so v\u1edbi d\u1ef1 \u0111\u1ecbnh.<\/span><\/p>\n

Th\u1eddi gian th\u1ea9m \u0111\u1ecbnh d\u00e0i h\u01a1n g\u1ea5p \u0111\u00f4i <\/b>trong c\u00e1c th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n, th\u1ea9m \u0111\u1ecbnh OOH th\u01b0\u1eddng m\u1ea5t 6\u201310 tu\u1ea7n. T\u1ea1i Vi\u1ec7t Nam, c\u00f3 nh\u1eefng th\u01b0\u01a1ng v\u1ee5 k\u00e9o d\u00e0i 3\u20136 th\u00e1ng do ph\u1ea3i x\u00e1c minh ph\u00e1p l\u00fd t\u1eebng v\u1ecb tr\u00ed v\u00e0 y\u00eau c\u1ea7u ki\u1ec3m to\u00e1n b\u1ed5 sung.<\/span><\/p>\n

M\u1ea5t c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn c\u00e1c qu\u1ef9 l\u1edbn <\/b>c\u00e1c qu\u1ef9 \u0111\u1ea7u t\u01b0 c\u1ee7a Singapore, Hong Kong hay Nh\u1eadt B\u1ea3n ch\u1ec9 \u01b0u ti\u00ean doanh nghi\u1ec7p c\u00f3 b\u1ed9 qu\u1ea3n tr\u1ecb t\u1ed1t, d\u1eef li\u1ec7u \u0111o l\u01b0\u1eddng \u0111\u1ea7y \u0111\u1ee7 v\u00e0 k\u1ebf ho\u1ea1ch m\u1edf r\u1ed9ng r\u00f5 r\u00e0ng. Khi kh\u00f4ng \u0111\u1ea1t chu\u1ea9n, doanh nghi\u1ec7p b\u1ecf l\u1ee1 nh\u00f3m nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra c\u1ea3 v\u1ed1n l\u1eabn gi\u00e1 tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c.<\/span><\/p>\n

 <\/p>\n

B\u00e1o c\u00e1o t\u1eeb Team OIP: Tu\u1ea5n Anh – Nh\u01b0 Ph\u00f9\u00a0<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi (OOH) Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng m\u1edbi. Theo nh\u1eadn \u0111\u1ecbnh c\u1ee7a OIP chi ti\u00eau cho OOH d\u1ef1 ki\u1ebfn t\u0103ng 8-10% m\u1ed7i n\u0103m, trong \u0111\u00f3 ph\u00e2n kh\u00fac m\u00e0n h\u00ecnh k\u1ef9 thu\u1eadt s\u1ed1 (DOOH) \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o t\u0103ng nhanh nh\u1ea5t nh\u1edd t\u1ed1c \u0111\u1ed9 \u0111\u00f4 th\u1ecb h\u00f3a v\u00e0…<\/p>\n","protected":false},"author":2,"featured_media":849,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-vi"],"_links":{"self":[{"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/posts\/848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/comments?post=848"}],"version-history":[{"count":1,"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/posts\/848\/revisions"}],"predecessor-version":[{"id":850,"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/posts\/848\/revisions\/850"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/media\/849"}],"wp:attachment":[{"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/media?parent=848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/categories?post=848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/tags?post=848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}