{"id":859,"date":"2025-12-05T12:03:08","date_gmt":"2025-12-05T05:03:08","guid":{"rendered":"https:\/\/oohinvestment.com\/valuing-ooh-company-in-the-digital-transformation-era\/"},"modified":"2025-12-05T15:26:57","modified_gmt":"2025-12-05T08:26:57","slug":"dinh-gia-cong-ty-ooh-thoi-chuyen-doi-so","status":"publish","type":"post","link":"https:\/\/oohinvestment.com\/vi\/dinh-gia-cong-ty-ooh-thoi-chuyen-doi-so\/","title":{"rendered":"\u0110\u1ecbnh gi\u00e1 c\u00f4ng ty OOH th\u1eddi chuy\u1ec3n \u0111\u1ed5i s\u1ed1: ai s\u1edf h\u1eefu d\u1eef li\u1ec7u, ng\u01b0\u1eddi \u0111\u00f3 c\u00f3 l\u1ee3i th\u1ebf!"},"content":{"rendered":"

B\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u00fd do \u0111\u1ecbnh gi\u00e1 OOH tr\u1edf n\u00ean quan tr\u1ecdng<\/strong><\/h2>\n

Th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi (OOH) Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng m\u1edbi. Theo nh\u1eadn \u0111\u1ecbnh c\u1ee7a OIP chi ti\u00eau cho OOH d\u1ef1 ki\u1ebfn t\u0103ng 8\u201310% m\u1ed7i n\u0103m, trong \u0111\u00f3 ph\u00e2n kh\u00fac m\u00e0n h\u00ecnh k\u1ef9 thu\u1eadt s\u1ed1 (DOOH) \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o t\u0103ng nhanh nh\u1ea5t nh\u1edd t\u1ed1c \u0111\u1ed9 \u0111\u00f4 th\u1ecb h\u00f3a v\u00e0 l\u01b0u l\u01b0\u1ee3ng giao th\u00f4ng cao t\u1ea1i H\u00e0 N\u1ed9i v\u00e0 TP.HCM.
\nTuy nhi\u00ean, d\u00f9 th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh, qu\u00e1 tr\u00ecnh \u0111\u1ecbnh gi\u00e1 c\u00e1c doanh nghi\u1ec7p OOH t\u1ea1i Vi\u1ec7t Nam l\u1ea1i th\u01b0\u1eddng g\u1eb7p nhi\u1ec1u th\u00e1ch th\u1ee9c, \u0111\u1eb7c bi\u1ec7t khi doanh nghi\u1ec7p b\u01b0\u1edbc v\u00e0o \u0111\u00e0m ph\u00e1n v\u1edbi nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i.<\/p>\n

\u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb kinh t\u1ebf t\u01b0\u01a1ng lai<\/strong><\/h2>\n

M\u1ed9t \u0111\u1eb7c th\u00f9 quan tr\u1ecdng c\u1ee7a ng\u00e0nh l\u00e0 ph\u1ea7n l\u1edbn gi\u00e1 tr\u1ecb doanh nghi\u1ec7p \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh b\u1edfi kh\u1ea3 n\u0103ng t\u1ea1o d\u00f2ng ti\u1ec1n trong c\u00e1c n\u0103m t\u1edbi, thay v\u00ec ch\u1ec9 d\u1ef1a v\u00e0o s\u1ed1 l\u01b0\u1ee3ng t\u00e0i s\u1ea3n tr\u00ean b\u1ea3ng c\u00e2n \u0111\u1ed1i. V\u00ec v\u1eady, ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 ch\u1ee7 \u0111\u1ea1o v\u1eabn l\u00e0 kh\u1ea3 n\u0103ng t\u1ea1o ra d\u00f2ng ti\u1ec1n, trong \u0111\u00f3 nh\u00e0 \u0111\u1ea7u t\u01b0 d\u1ef1 ph\u00f3ng m\u1ee9c l\u1ee3i nhu\u1eadn doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra trong 3\u20137 n\u0103m t\u01b0\u01a1ng lai, r\u1ed3i quy \u0111\u1ed5i v\u1ec1 hi\u1ec7n t\u1ea1i. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7t tr\u1ecdng t\u00e2m v\u00e0o t\u00ednh b\u1ec1n v\u1eefng c\u1ee7a doanh thu, ch\u1ea5t l\u01b0\u1ee3ng h\u1ee3p \u0111\u1ed3ng thu\u00ea v\u1ecb tr\u00ed v\u00e0 hi\u1ec7u su\u1ea5t khai th\u00e1c t\u1eebng \u0111i\u1ec3m \u0111\u1eb7t qu\u1ea3ng c\u00e1o.<\/p>\n

V\u1edbi c\u00e1c doanh nghi\u1ec7p OOH truy\u1ec1n th\u1ed1ng kh\u00f4ng s\u1edf h\u1eefu t\u00e0i s\u1ea3n digital, k\u1ef3 v\u1ecdng t\u0103ng tr\u01b0\u1edfng th\u01b0\u1eddng kh\u00e1 h\u1ea1n ch\u1ebf. H\u1ea7u h\u1ebft nh\u00e0 \u0111\u1ea7u t\u01b0 qu\u1ed1c t\u1ebf ch\u1ec9 \u0111\u00e1nh gi\u00e1 cao nh\u1eefng doanh nghi\u1ec7p s\u1edf h\u1eefu v\u1ecb tr\u00ed \u201c\u0111i\u1ec3m v\u00e0ng\u201d nh\u01b0 ng\u00e3 s\u00e1u trung t\u00e2m, tuy\u1ebfn cao t\u1ed1c c\u00f3 l\u01b0u l\u01b0\u1ee3ng xe l\u1edbn ho\u1eb7c khu v\u1ef1c th\u01b0\u01a1ng m\u1ea1i tr\u1ecdng \u0111i\u1ec3m. \u1ede c\u00e1c th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n, doanh nghi\u1ec7p OOH truy\u1ec1n th\u1ed1ng ch\u1ec9 \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng 1\u20133% m\u1ed7i n\u0103m n\u1ebfu kh\u00f4ng m\u1edf r\u1ed9ng \u0111\u01b0\u1ee3c danh m\u1ee5c v\u1ecb tr\u00ed m\u1edbi. T\u1ea1i Vi\u1ec7t Nam, m\u1ee9c k\u1ef3 v\u1ecdng n\u00e0y c\u00f2n th\u1ea5p h\u01a1n trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh cao v\u00e0 chi ph\u00ed thu\u00ea v\u1ecb tr\u00ed ti\u1ebfp t\u1ee5c t\u0103ng.<\/p>\n

Gi\u00e1 tr\u1ecb t\u00e0i s\u1ea3n LED ph\u1ee5 thu\u1ed9c v\u00e0o kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng v\u00e0 minh b\u1ea1ch doanh thu<\/strong><\/h2>\n

Trong khi t\u00e0i s\u1ea3n truy\u1ec1n th\u1ed1ng b\u1ecb gi\u1edbi h\u1ea1n b\u1edfi t\u0103ng tr\u01b0\u1edfng th\u1ea5p, nh\u00f3m t\u00e0i s\u1ea3n digital nh\u01b0 m\u00e0n h\u00ecnh LED l\u1ea1i \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 theo m\u1ed9t logic ho\u00e0n to\u00e0n kh\u00e1c. \u1ede M\u1ef9, Anh hay Singapore, c\u00e1c doanh nghi\u1ec7p s\u1edf h\u1eefu h\u1ec7 th\u1ed1ng DOOH c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 cao h\u01a1n t\u00e0i s\u1ea3n t\u0129nh t\u1eeb m\u1ed9t \u0111\u1ebfn ba l\u1ea7n nh\u1edd kh\u1ea3 n\u0103ng khai th\u00e1c theo khung gi\u1edd, ki\u1ec3m so\u00e1t n\u1ed9i dung ph\u00e1t s\u00f3ng v\u00e0 \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c l\u01b0\u1ee3t hi\u1ec3n th\u1ecb.<\/p>\n

Tuy nhi\u00ean, \u0111\u1ec3 t\u00e0i s\u1ea3n LED \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn \u0111\u00fang gi\u00e1 tr\u1ecb, doanh nghi\u1ec7p ph\u1ea3i ch\u1ee9ng minh \u0111\u01b0\u1ee3c t\u00ednh minh b\u1ea1ch v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a d\u1eef li\u1ec7u v\u1eadn h\u00e0nh. Nh\u1eefng y\u1ebfu t\u1ed1 nh\u01b0 l\u01b0u l\u01b0\u1ee3ng hi\u1ec3n th\u1ecb \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng h\u1ec7 th\u1ed1ng \u0111\u1ed9c l\u1eadp, l\u1ecbch ph\u00e1t s\u00f3ng l\u01b0u tr\u1eef t\u1ef1 \u0111\u1ed9ng qua CMS, t\u1ef7 l\u1ec7 ho\u1ea1t \u0111\u1ed9ng \u1ed5n \u0111\u1ecbnh c\u1ee7a m\u00e0n h\u00ecnh hay doanh thu \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i theo t\u1eebng chi\u1ebfn d\u1ecbch \u0111\u1ec1u l\u00e0 c\u00e1c ti\u00eau ch\u00ed c\u01a1 b\u1ea3n m\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 qu\u1ed1c t\u1ebf y\u00eau c\u1ea7u. \u0110\u00e2y l\u00e0 l\u00fd do c\u00e1c c\u00f4ng ty l\u1edbn tr\u00ean th\u1ebf gi\u1edbi nh\u01b0 JCDecaux, Clear Channel hay Outfront Media \u0111\u1ec1u tu\u00e2n theo chu\u1ea9n \u0111o l\u01b0\u1eddng c\u1ee7a Geopath (t\u1ea1i M\u1ef9) ho\u1eb7c Route (t\u1ea1i Anh). S\u1ef1 chu\u1ea9n h\u00f3a n\u00e0y gi\u00fap nh\u00e0 \u0111\u1ea7u t\u01b0 d\u1ec5 d\u00e0ng \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t, t\u1eeb \u0111\u00f3 s\u1eb5n s\u00e0ng tr\u1ea3 m\u1ee9c \u0111\u1ecbnh gi\u00e1 cao h\u01a1n.<\/p>\n

T\u1ea1i Vi\u1ec7t Nam, kho\u1ea3ng c\u00e1ch gi\u1eefa chu\u1ea9n \u0111\u1ecbnh gi\u00e1 qu\u1ed1c t\u1ebf v\u00e0 th\u1ef1c t\u1ebf th\u1ecb tr\u01b0\u1eddng v\u1eabn c\u00f2n r\u1ea5t l\u1edbn. Nhi\u1ec1u doanh nghi\u1ec7p ch\u01b0a c\u00f3 d\u1eef li\u1ec7u \u0111\u1ea7y \u0111\u1ee7 cho t\u1eebng \u0111i\u1ec3m qu\u1ea3ng c\u00e1o, ch\u01b0a thi\u1ebft l\u1eadp m\u00f4 h\u00ecnh \u0111o l\u01b0\u1eddng theo v\u1ecb tr\u00ed ho\u1eb7c ch\u01b0a c\u00f3 h\u1ec7 th\u1ed1ng CMS \u0111\u1ee7 m\u1ea1nh \u0111\u1ec3 theo d\u00f5i doanh thu theo th\u1eddi gian th\u1ef1c. \u0110i\u1ec1u n\u00e0y khi\u1ebfn vi\u1ec7c d\u1ef1 ph\u00f3ng d\u00f2ng ti\u1ec1n thi\u1ebfu ch\u00ednh x\u00e1c v\u00e0 bu\u1ed9c nh\u00e0 \u0111\u1ea7u t\u01b0 ph\u1ea3i \u00e1p d\u1ee5ng m\u1ee9c chi\u1ebft kh\u1ea5u r\u1ee7i ro cao h\u01a1n.<\/p>\n

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M\u1ed9t m\u00e0n h\u00ecnh qu\u1ea3ng c\u00e1o LED t\u1ea1i H\u00e0 N\u1ed9i<\/figcaption><\/figure>\n

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Kho\u1ea3ng c\u00e1ch gi\u1eefa chu\u1ea9n \u0111\u1ecbnh gi\u00e1 qu\u1ed1c t\u1ebf v\u00e0 th\u1ef1c t\u1ebf t\u1ea1i Vi\u1ec7t Nam<\/b><\/h2>\n

Trong c\u00e1c th\u01b0\u01a1ng v\u1ee5 M&A g\u1ea7n \u0111\u00e2y t\u1ea1i \u0110\u00f4ng Nam \u00c1, doanh nghi\u1ec7p OOH c\u00f3 h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb minh b\u1ea1ch th\u01b0\u1eddng \u0111\u1ea1t h\u1ec7 s\u1ed1 EV\/EBITDA t\u1eeb s\u00e1u \u0111\u1ebfn ch\u00edn l\u1ea7n. Ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c doanh nghi\u1ec7p thi\u1ebfu d\u1eef li\u1ec7u chi ti\u1ebft ch\u1ec9 \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u1edf m\u1ee9c ba \u0111\u1ebfn n\u0103m l\u1ea7n EBITDA, th\u1ea5p h\u01a1n 25\u201340% so v\u1edbi k\u1ef3 v\u1ecdng ban \u0111\u1ea7u. \u0110\u00e2y l\u00e0 h\u1ec7 qu\u1ea3 c\u1ee7a vi\u1ec7c kh\u00f4ng c\u00f3 b\u00e1o c\u00e1o chia t\u00e1ch doanh thu theo t\u1eebng t\u00e0i s\u1ea3n, thi\u1ebfu th\u00f4ng tin v\u1ec1 hi\u1ec7u su\u1ea5t v\u1eadn h\u00e0nh v\u00e0 kh\u00f4ng c\u00f3 c\u01a1 ch\u1ebf ghi nh\u1eadn doanh thu theo ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf.<\/span><\/p>\n

Vi\u1ec7c thi\u1ebfu chu\u1ea9n h\u00f3a d\u1eef li\u1ec7u c\u0169ng khi\u1ebfn qu\u00e1 tr\u00ecnh th\u1ea9m \u0111\u1ecbnh k\u00e9o d\u00e0i. \u1ede c\u00e1c th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edfng th\u00e0nh, th\u1ea9m \u0111\u1ecbnh doanh nghi\u1ec7p OOH th\u01b0\u1eddng m\u1ea5t s\u00e1u \u0111\u1ebfn m\u01b0\u1eddi tu\u1ea7n. T\u1ea1i Vi\u1ec7t Nam, nhi\u1ec1u th\u01b0\u01a1ng v\u1ee5 k\u00e9o d\u00e0i ba \u0111\u1ebfn s\u00e1u th\u00e1ng do nh\u00e0 \u0111\u1ea7u t\u01b0 ph\u1ea3i x\u00e1c minh t\u1eebng h\u1ee3p \u0111\u1ed3ng thu\u00ea v\u1ecb tr\u00ed, ki\u1ec3m tra t\u00ednh h\u1ee3p l\u1ec7 c\u1ee7a gi\u1ea5y ph\u00e9p v\u00e0 \u0111\u1ed1i chi\u1ebfu doanh thu th\u1ef1c t\u1ebf c\u1ee7a t\u1eebng m\u00e0n h\u00ecnh. Khi th\u00f4ng tin kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t ho\u1eb7c kh\u00f4ng th\u1ec3 truy xu\u1ea5t \u0111\u1ea7y \u0111\u1ee7, r\u1ee7i ro ph\u00e1p l\u00fd t\u0103ng l\u00ean v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 s\u1ebd c\u00f3 xu h\u01b0\u1edbng gi\u1ea3m gi\u00e1 tr\u1ecb \u0111\u1ec1 ngh\u1ecb ho\u1eb7c tr\u00ec ho\u00e3n giao d\u1ecbch.<\/span><\/p>\n

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\u0110\u1ecbnh gi\u00e1 m\u1ed9t s\u1ed1 c\u00f4ng ty qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi<\/figcaption><\/figure>\n

T\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kh\u1ea3 n\u0103ng g\u1ecdi v\u1ed1n v\u00e0 tri\u1ec3n v\u1ecdng doanh nghi\u1ec7p<\/b><\/h2>\n

Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh khu v\u1ef1c ng\u00e0y c\u00e0ng m\u1ea1nh, \u0111\u1eb7c bi\u1ec7t t\u1eeb c\u00e1c qu\u1ef9 Singapore, Hong Kong v\u00e0 Nh\u1eadt B\u1ea3n, kh\u1ea3 n\u0103ng chu\u1ea9n h\u00f3a d\u1eef li\u1ec7u v\u00e0 n\u00e2ng c\u1ea5p h\u1ec7 th\u1ed1ng \u0111o l\u01b0\u1eddng \u0111ang tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 b\u1eaft bu\u1ed9c n\u1ebfu doanh nghi\u1ec7p OOH mu\u1ed1n tham gia g\u1ecdi v\u1ed1n qu\u1ed1c t\u1ebf. C\u00e1c qu\u1ef9 l\u1edbn th\u01b0\u1eddng \u01b0u ti\u00ean nh\u1eefng doanh nghi\u1ec7p c\u00f3 b\u1ed9 qu\u1ea3n tr\u1ecb t\u1ed1t, c\u00f3 kh\u1ea3 n\u0103ng gi\u00e1m s\u00e1t hi\u1ec7u su\u1ea5t t\u00e0i s\u1ea3n theo th\u1eddi gian th\u1ef1c v\u00e0 c\u00f3 k\u1ebf ho\u1ea1ch m\u1edf r\u1ed9ng r\u00f5 r\u00e0ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u thay v\u00ec kinh nghi\u1ec7m c\u1ea3m t\u00ednh.<\/span><\/p>\n

T\u00f3m l\u1ea1i, ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 doanh nghi\u1ec7p OOH ng\u00e0y nay kh\u00f4ng ch\u1ec9 xoay quanh t\u00e0i s\u1ea3n h\u1eefu h\u00ecnh m\u00e0 n\u1eb1m \u1edf n\u0103ng l\u1ef1c t\u1ea1o d\u00f2ng ti\u1ec1n trong t\u01b0\u01a1ng lai, m\u1ee9c \u0111\u1ed9 s\u1ed1 h\u00f3a c\u1ee7a t\u00e0i s\u1ea3n v\u00e0 t\u00ednh minh b\u1ea1ch c\u1ee7a d\u1eef li\u1ec7u v\u1eadn h\u00e0nh. Nh\u1eefng doanh nghi\u1ec7p \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c ti\u00eau chu\u1ea9n n\u00e0y s\u1ebd c\u00f3 l\u1ee3i th\u1ebf l\u1edbn trong \u0111\u00e0m ph\u00e1n v\u1edbi nh\u00e0 \u0111\u1ea7u t\u01b0, thu h\u00fat \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ecbnh gi\u00e1 cao h\u01a1n v\u00e0 r\u00fat ng\u1eafn \u0111\u00e1ng k\u1ec3 th\u1eddi gian giao d\u1ecbch.<\/span><\/p>\n

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B\u00e0i b\u00e1o c\u00e1o t\u1eeb team OIP: Tu\u1ea5n Anh – Nh\u01b0 Ph\u00f9\u00a0<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

B\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u00fd do \u0111\u1ecbnh gi\u00e1 OOH tr\u1edf n\u00ean quan tr\u1ecdng Th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi (OOH) Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng m\u1edbi. Theo nh\u1eadn \u0111\u1ecbnh c\u1ee7a OIP chi ti\u00eau cho OOH d\u1ef1 ki\u1ebfn t\u0103ng 8\u201310% m\u1ed7i n\u0103m, trong \u0111\u00f3 ph\u00e2n kh\u00fac m\u00e0n h\u00ecnh k\u1ef9 thu\u1eadt s\u1ed1…<\/p>\n","protected":false},"author":2,"featured_media":828,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-vi"],"_links":{"self":[{"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/posts\/859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/comments?post=859"}],"version-history":[{"count":3,"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/posts\/859\/revisions"}],"predecessor-version":[{"id":862,"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/posts\/859\/revisions\/862"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/media\/828"}],"wp:attachment":[{"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/media?parent=859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/categories?post=859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/tags?post=859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}