{"id":866,"date":"2026-02-27T10:12:26","date_gmt":"2026-02-27T03:12:26","guid":{"rendered":"https:\/\/oohinvestment.com\/?p=866"},"modified":"2026-02-27T10:16:39","modified_gmt":"2026-02-27T03:16:39","slug":"oip-chinh-thuc-ra-mat-bao-cao-toan-canh-thi-truong-ooh-vietnam-goc-nhin-danh-cho-doanh-nghiep-va-nha-dau-tu","status":"publish","type":"post","link":"https:\/\/oohinvestment.com\/vi\/oip-chinh-thuc-ra-mat-bao-cao-toan-canh-thi-truong-ooh-vietnam-goc-nhin-danh-cho-doanh-nghiep-va-nha-dau-tu\/","title":{"rendered":"OIP ch\u00ednh th\u1ee9c ra m\u1eaft B\u00e1o c\u00e1o To\u00e0n c\u1ea3nh th\u1ecb tr\u01b0\u1eddng OOH Vi\u1ec7t Nam \u2013 G\u00f3c nh\u00ecn d\u00e0nh cho doanh nghi\u1ec7p v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0"},"content":{"rendered":"

OIP ch\u00ednh th\u1ee9c ra m\u1eaft B\u00e1o c\u00e1o chuy\u00ean s\u00e2u <\/span>\u201cTo\u00e0n c\u1ea3nh ng\u00e0nh Qu\u1ea3ng c\u00e1o Ngo\u00e0i tr\u1eddi Vi\u1ec7t Nam & Xu h\u01b0\u1edbng \u0111\u1ea7u t\u01b0 2025\u201d<\/b> \u2013 \u1ea5n ph\u1ea9m nghi\u00ean c\u1ee9u to\u00e0n di\u1ec7n, c\u1eadp nh\u1eadt nh\u1eefng di\u1ec5n bi\u1ebfn quan tr\u1ecdng c\u1ee7a th\u1ecb tr\u01b0\u1eddng OOH Vi\u1ec7t Nam trong giai \u0111o\u1ea1n chuy\u1ec3n m\u00ecnh m\u1ea1nh m\u1ebd.<\/span><\/p>\n

V\u1edbi \u0111\u1ed9 d\u00e0i <\/span>34 trang<\/b>, b\u00e1o c\u00e1o \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean qu\u00e1 tr\u00ecnh t\u1ed5ng h\u1ee3p v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng, t\u00e0i ch\u00ednh doanh nghi\u1ec7p c\u00f9ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ea7u t\u01b0 n\u1ed5i b\u1eadt, nh\u1eb1m cung c\u1ea5p g\u00f3c nh\u00ecn h\u1ec7 th\u1ed1ng cho doanh nghi\u1ec7p, nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 c\u00e1c b\u00ean quan t\u00e2m \u0111\u1ebfn ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi.<\/span><\/p>\n

B\u00e1o c\u00e1o t\u1eadp trung v\u00e0o 4 n\u1ed9i dung ch\u00ednh:<\/b><\/p>\n

T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng OOH t\u1ea1i Vi\u1ec7t Nam<\/b>
\n<\/b>Ph\u00e1c h\u1ecda b\u1ee9c tranh to\u00e0n c\u1ea3nh c\u1ee7a ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, bao g\u1ed3m quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n, c\u00e1c ph\u00e2n kh\u00fac n\u1ed5i b\u1eadt v\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng trong b\u1ed1i c\u1ea3nh kinh t\u1ebf \u2013 truy\u1ec1n th\u00f4ng m\u1edbi.<\/span><\/p>\n

Ph\u00e2n t\u00edch t\u00e0i ch\u00ednh c\u00e1c c\u00f4ng ty OOH t\u1ea1i Vi\u1ec7t Nam<\/b>
\n<\/b>\u0110\u00e1nh gi\u00e1 t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh, hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a c\u00e1c doanh nghi\u1ec7p OOH, qua \u0111\u00f3 ph\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 ph\u00e2n h\u00f3a v\u00e0 ti\u1ec1m l\u1ef1c t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

Ho\u1ea1t \u0111\u1ed9ng \u0111\u1ea7u t\u01b0 v\u00e0 Mua b\u00e1n \u2013 S\u00e1p nh\u1eadp (M&A) t\u1ea1i Vi\u1ec7t Nam<\/b>
\n<\/b>T\u1ed5ng h\u1ee3p c\u00e1c th\u01b0\u01a1ng v\u1ee5 \u0111\u1ea7u t\u01b0, M&A \u0111\u00e1ng ch\u00fa \u00fd trong ng\u00e0nh, \u0111\u1ed3ng th\u1eddi ph\u00e2n t\u00edch \u0111\u1ed9ng c\u01a1, xu h\u01b0\u1edbng v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a d\u00f2ng v\u1ed1n \u0111\u1ed1i v\u1edbi c\u1ea5u tr\u00fac th\u1ecb tr\u01b0\u1eddng OOH.<\/span><\/p>\n

Ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c khuy\u1ebfn ngh\u1ecb<\/b>
\n<\/b>Nh\u1eadn di\u1ec7n c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n trong giai \u0111o\u1ea1n t\u1edbi, k\u00e8m theo c\u00e1c khuy\u1ebfn ngh\u1ecb d\u00e0nh cho doanh nghi\u1ec7p v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 khi tham gia ho\u1eb7c m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi.<\/span><\/p>\n

\u0110\u00e1ng ch\u00fa \u00fd, OIP hi\u1ec7n s\u1edf h\u1eefu d\u1eef li\u1ec7u doanh s\u1ed1 c\u1ee7a h\u01a1n 10 c\u00f4ng ty OOH t\u1ea1i Vi\u1ec7t Nam. B\u1ed9 d\u1eef li\u1ec7u chuy\u00ean s\u00e2u n\u00e0y kh\u00f4ng \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 r\u1ed9ng r\u00e3i v\u00e0 s\u1ebd \u0111\u01b0\u1ee3c cung c\u1ea5p trong g\u00f3i b\u00e1n m\u1edbi nh\u1ea5t, \u0111i k\u00e8m b\u00e1o c\u00e1o, d\u00e0nh cho c\u00e1c \u0111\u1ed1i t\u00e1c c\u00f3 nhu c\u1ea7u khai th\u00e1c th\u00f4ng tin \u1edf m\u1ee9c \u0111\u1ed9 chi ti\u1ebft h\u01a1n.<\/span><\/p>\n

B\u00e1o c\u00e1o <\/span>\u201cTo\u00e0n c\u1ea3nh ng\u00e0nh Qu\u1ea3ng c\u00e1o Ngo\u00e0i tr\u1eddi Vi\u1ec7t Nam & Xu h\u01b0\u1edbng \u0111\u1ea7u t\u01b0 2025\u201d<\/b> \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd tr\u1edf th\u00e0nh t\u00e0i li\u1ec7u tham kh\u1ea3o gi\u00e1 tr\u1ecb, h\u1ed7 tr\u1ee3 qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, \u0111\u1ea7u t\u01b0 v\u00e0 ho\u1ea1ch \u0111\u1ecbnh kinh doanh trong ng\u00e0nh OOH.<\/span><\/p>\n

C\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p v\u00e0 c\u00e1 nh\u00e2n quan t\u00e2m \u0111\u1ebfn ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi v\u00e0 xu h\u01b0\u1edbng \u0111\u1ea7u t\u01b0 c\u00f3 th\u1ec3 <\/span>\u0111\u0103ng k\u00fd tr\u01b0\u1edbc<\/b> \u0111\u1ec3 nh\u1eadn quy\u1ec1n l\u1ee3i \u01b0u ti\u00ean v\u00e0 th\u00f4ng tin s\u1edbm nh\u1ea5t.<\/span><\/p>\n

Li\u00ean h\u1ec7 OIP \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n v\u00e0 b\u00e1o gi\u00e1 chi ti\u1ebft:<\/b>
\n<\/b>Email: <\/span>nhu.phu@shojiki.vn | nhu.phu@oohinvestment.com<\/b>
\n<\/b>Hotline: <\/span>(+84) 926 263 079 \u2013 Ms. Nh\u01b0 (Vicky)<\/b>
\n<\/b>Website: <\/span>oohinvestment.com<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

OIP ch\u00ednh th\u1ee9c ra m\u1eaft B\u00e1o c\u00e1o chuy\u00ean s\u00e2u \u201cTo\u00e0n c\u1ea3nh ng\u00e0nh Qu\u1ea3ng c\u00e1o Ngo\u00e0i tr\u1eddi Vi\u1ec7t Nam & Xu h\u01b0\u1edbng \u0111\u1ea7u t\u01b0 2025\u201d \u2013 \u1ea5n ph\u1ea9m nghi\u00ean c\u1ee9u to\u00e0n di\u1ec7n, c\u1eadp nh\u1eadt nh\u1eefng di\u1ec5n bi\u1ebfn quan tr\u1ecdng c\u1ee7a th\u1ecb tr\u01b0\u1eddng OOH Vi\u1ec7t Nam trong giai \u0111o\u1ea1n chuy\u1ec3n m\u00ecnh m\u1ea1nh m\u1ebd. V\u1edbi \u0111\u1ed9 d\u00e0i 34…<\/p>\n","protected":false},"author":2,"featured_media":868,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-vi"],"_links":{"self":[{"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/posts\/866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/comments?post=866"}],"version-history":[{"count":1,"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/posts\/866\/revisions"}],"predecessor-version":[{"id":870,"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/posts\/866\/revisions\/870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/media\/868"}],"wp:attachment":[{"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/media?parent=866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/categories?post=866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oohinvestment.com\/vi\/wp-json\/wp\/v2\/tags?post=866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}